Blog: Advice
How to decide, where to start, honest comparisons.
20 articles
All Advice articles
- Advice
Does a small business need a company blog?
You're constantly told you need a blog. The truth is more nuanced: for many small businesses, a well-kept Google profile comes first. Here's how to tell whether a blog is worth it for your situation, its real cost, and the method to keep it going if you take the plunge.
- Advice
Name, logo, visual identity: the basics when you start out
When starting out, you wonder whether you need a several-thousand-euro logo, a registered name, a proper style guide. For a small business, the answer is simpler and far cheaper: a clear name, an understated logo and a consistent identity everywhere are enough to inspire trust. Here's how to go about it.
- Advice
Freelance website: what LinkedIn and Malt don't do
You have a good LinkedIn profile and a few projects through a platform, and you're wondering whether a site really changes anything. It does: it does the interview for you before anyone gets in touch, it sets you apart, and it wins direct clients. Here's why, and what it needs to contain.
- Advice
GDPR: what your business website must comply with
Received an alarming email about your site's compliance? GDPR does concern your site, but for a small business, the obligations are simple and proportionate. Here's what you really need to do, calmly, and the myth of the always-mandatory cookie banner.
- Advice
Why your online store isn't selling enough
You have traffic on your store, but the till stays quiet. The problem is almost never the product: it's what happens between the visit and the payment. Here's where the sale is lost, and the concrete levers to turn your visitors into buyers.
- Advice
Why your restaurant website isn't filling the dining room
Your customers choose their restaurant on their phone, in a few minutes, from the menu, the photos and the reviews. If your site doesn't meet those expectations, it loses bookings even when people have already found you. Here's how to turn it into a machine that fills tables.
- Advice
Why your tradesperson's website isn't generating quotes
You have a site, you're even found on Google, but the quote requests aren't coming in. The problem isn't visibility, it's conversion: what happens once the visitor arrives. Here are the concrete levers to turn a showcase site into a lead generator.
- Advice
Switching web provider without losing anything: the guide
An unreachable provider, a collaboration running out of steam, or simply wanting a change: leaving your web agency is scary, because you're afraid of losing everything. Here's the method for a clean break.
- Advice
Social media or a website: where to invest your time?
You have limited time for your marketing, and everyone tells you to be everywhere: Instagram, Facebook, TikTok, a website... Here's what each channel really brings to a local business, what you own and what you rent.
- Advice
Domain name and professional email: the basics people overlook
The domain name and email address are the foundations of your online presence: a domain registered in the agency's name, a Gmail address that undermines your quotes, fake renewal emails. The guide to starting on solid ground.
- Advice
Financing your website in Occitania: Pass and grants
The Occitania region and other local authorities help businesses finance their digital transformation, websites included. But between the Pass Occitanie and the digital vouchers, the conditions vary and not everyone is eligible. Here's the honest how-to for a small business.
- Advice
Selling your creations online: marketplace or your own store?
Etsy, Amazon or your own store? Between commissions, platform rules and a customer list that isn't yours, the choice of channel weighs heavily on a maker's margin. Here are the real figures, and the strategy for running both.
- Advice
How much does a website cost? The guide to choosing
You ask for three quotes for "a website" and you get €99, €1,500 and €8,000. How can one word cover gaps like that? Here's what determines a site's price, and how to choose without getting it wrong.
- Advice
Optimise or rebuild your site: how to decide the right way
One provider says "you need to rebuild everything", another "a few tweaks will do". Rebuilding is costly and carries a risk to your SEO; optimising isn't always enough. Here's how to decide on objective criteria.
- Advice
Coach website redesign: a pretty site isn't enough
New design, new photos, and yet the bookings stay flat: that's the classic let-down after a redesign. Here's why a pretty site isn't enough, and how to redo yours so it genuinely converts.
- Advice
Editing your own website without depending on an agency
Having to pay or wait days to change an opening time or a photo is an avoidable dependency. Here's what makes a site hard to edit, and how to keep control of yours, with no technical skills.
- Advice
Coach or therapist: structuring a page that converts
On a coach or therapist's website, the visitor isn't comparing prices: they want to feel understood and at ease. Here's how to organise the page, section by section, to lead them to a booking.
- Advice
Why a slow website loses you customers
On mobile, a visitor abandons a slow page in seconds, leaving no trace. Your site's speed is a direct driver of your business: here's why it matters, and how to test it in two minutes, for free.
- Advice
Shopify or WooCommerce: which one for your Toulouse online store?
Shopify or WooCommerce? There's no best option in the abstract, only the one that fits your catalogue, your volume and how much independence you need. A concrete comparison, profile by profile, based on what serves your project.
- Advice
Online booking: what it changes for a Toulouse practitioner
Fewer missed calls, fewer no-shows, time saved: online booking has become standard among Toulouse practitioners. But Calendly, Doctolib and the rest aren't equal depending on your profession. We sort it out.
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