Blog: Advice

12 articles

All Advice articles

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  Advice

  Social media or a website: where to invest your time?

  You have limited time for your marketing, and everyone tells you to be everywhere: Instagram, Facebook, TikTok, a website... Here's what each channel really brings to a local business, what you own and what you rent.

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  Advice

  Domain name and professional email: the basics people overlook

  The domain name and email address are the foundations of your online presence: a domain registered in the agency's name, a Gmail address that undermines your quotes, fake renewal emails. The guide to starting on solid ground.

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  Advice

  Financing your website in Occitania: Pass and grants

  The Occitania region and other local authorities help businesses finance their digital transformation, websites included. But between the Pass Occitanie and the digital vouchers, the conditions vary and not everyone is eligible. Here's the honest how-to for a small business.

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  Advice

  Selling your creations online: marketplace or your own store?

  Etsy, Amazon or your own store? Between commissions, platform rules and a customer list that isn't yours, the choice of channel weighs heavily on a maker's margin. Here are the real figures, and the strategy for running both.

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  Advice

  How much does a website cost? The guide to choosing

  You ask for three quotes for "a website" and you get €99, €1,500 and €8,000. How can one word cover gaps like that? Here's what determines a site's price, and how to choose without getting it wrong.

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  Advice

  Optimise or rebuild your site: how to decide the right way

  One provider says "you need to rebuild everything", another "a few tweaks will do". Rebuilding is costly and carries a risk to your SEO; optimising isn't always enough. Here's how to decide on objective criteria.

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  Advice

  Coach website redesign: a pretty site isn't enough

  New design, new photos, and yet the bookings stay flat: that's the classic let-down after a redesign. Here's why a pretty site isn't enough, and how to redo yours so it genuinely converts.

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  Advice

  Editing your own website without depending on an agency

  Having to pay or wait days to change an opening time or a photo is an avoidable dependency. Here's what makes a site hard to edit, and how to keep control of yours, with no technical skills.

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  Advice

  Coach or therapist: structuring a page that converts

  On a coach or therapist's website, the visitor isn't comparing prices: they want to feel understood and at ease. Here's how to organise the page, section by section, to lead them to a booking.

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  Advice

  Why a slow website loses you customers

  On mobile, a visitor abandons a slow page in seconds, leaving no trace. Your site's speed is a direct driver of your business: here's why it matters, and how to test it in two minutes, for free.

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  Advice

  Shopify or WooCommerce: which one for your Toulouse online store?

  Shopify or WooCommerce? There's no best option in the abstract, only the one that fits your catalogue, your volume and how much independence you need. A concrete comparison, profile by profile, based on what serves your project.

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  Advice

  Online booking: what it changes for a Toulouse practitioner

  Fewer missed calls, fewer no-shows, time saved: online booking has become standard among Toulouse practitioners. But Calendly, Doctolib and the rest aren't equal depending on your profession. We sort it out.

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