Blog: Web trends
What really changes for small businesses and freelancers.
4 articles
All Web trends articles
- Web trends
Web accessibility: making your site usable by everyone
A European accessibility law came into force in 2025, and many small businesses wonder whether their site is breaking the law. The honest answer: most small businesses aren't required to comply, but making your site accessible is still a good deal. A calm look.
- Web trends
AI and search: what changes for a small business's visibility
ChatGPT and Google's AI answers are changing how people search, and everywhere you hear that "SEO is dead". The reality is more reassuring for a local small business: the searches that bring you customers are the least affected, and the good habits stay the same. A calm look.
- Web trends
Web eco-design: what your business stands to gain
A leaner site loads faster, costs less to run and gives a more polished impression. Web eco-design isn't reserved for big corporations: here's what a small business actually stands to gain from it, and where to start.
- Web trends
Should you use ChatGPT for your website content?
AI can write your site's About page in three seconds. But generic text makes you sound like every competitor. Here's where ChatGPT genuinely helps, where it works against you, and how to use it without losing your voice.
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