An online store, from 2 970 €, live in 24 days.

To launch your online store with a strong identity and solid foundations: Shopify or WooCommerce, a custom theme, payments and shipping configured, up to 10 products online from day one.

Who it's for

Who this plan is built for

  • The direct-to-consumer brand just launching

    Natural cosmetics, leather goods, ceramics, candles: you make it, you sell it direct.

  • The bricks-and-mortar shop going online

    Neighbourhood shop, workshop, established maker: opening a sales channel alongside the physical store.

  • The maker testing an idea

    You have 5 to 10 products and you want to test the market online before investing in heavier infrastructure.

What's included

What's included in the E-commerce plan

  • The website and theme

    • Shopify or WooCommerce installed, your choice (see the comparison below)
    • A custom theme: colours, typography, hero, collection pages
    • Key pages built in: product, cart, checkout, contact, about
    • Forms protected against spam
    • Optimised images (WebP) and clean code for performance
    • A professional mailbox on your domain
  • The catalogue

    • Up to 10 products delivered online (listings, photos, prices, stock)
    • Variants handled (size, colour, options)
    • Beyond 10 products: an "extra products" option
  • Payments

    • Stripe and/or PayPal configured
    • For Shopify: Shopify Payments included
    • Test transactions in a sandbox before opening
  • Shipping

    • Colissimo and Mondial Relay configured
    • Shipping rates set with you (flat rate, by weight, by destination)
    • A confirmation email after each order
  • Legal pages

    • Legal notice
    • Terms and conditions of sale
    • GDPR privacy policy
    • Cookie policy and consent banner
  • Tracking

    • Google Analytics 4 (e-commerce)
    • Meta Pixel (Facebook and Instagram Ads)
    • Transaction events (purchase, add to cart, product view)
  • Support

    • 5 rounds of revisions included
    • A single point of contact, from brief to delivery
    • Post-launch training: products, orders, reading the stats

Choosing the platform

Shopify or WooCommerce? How to choose

Both solutions build solid stores. The right choice depends on your business, your tolerance for a recurring cost and how much technical control you want.

A comparison of the two e-commerce platforms across nine criteria
Criterion Shopify WooCommerce
Business model SaaS, all included Open-source, self-hosted + OVH hosting
Recurring cost (after launch) ~36 euros/month (Basic plan) ~3 euros/month (OVH hosting alone)
Technical maintenance Handled by Shopify On you, or via a specialist provider
Updates Automatic, in the background You trigger them (core, plugins, theme)
Backups Automatic To set up (included in maintenance)
Customisation Limited by the Shopify Liquid framework Very broad (PHP, plugins, custom code)
Scalability Excellent (large catalogues, multi-channel) Excellent (highly flexible)
Support Shopify support 24/7 The community, and us as an option
Best for Focusing on selling, without managing the tech A minimal recurring cost and full control

Our approach

We do not systematically recommend one over the other. The choice is made during scoping, on four criteria: your catalogue (volume, variants), how much time you have for maintenance, your need for specific integrations and your vision over 12 to 24 months. If you are unsure, the first conversation sets the context and helps steer the decision.

Same price either way

The price is the same whether you choose Shopify or WooCommerce. The difference comes only from the recurring cost after launch.

How it works

24 days, 4 steps

  1. Immersion

    D0–D3

    Scoping: Shopify or Woo, the store structure, a product brief, carrier and payment setup.

  2. Design

    D4–D9

    Mockups for the key pages (collection, product, cart, checkout), a custom theme, design for the institutional pages.

  3. Development

    D10–D20

    Theme build, catalogue setup, payment and shipping configuration, GA4 and Meta Pixel integration, drafting the terms of sale.

  4. Launch

    D21–D24

    Sandbox test transactions, training on how to manage it (products, orders, statistics), going into production.

Options

Build on the E-commerce plan

Every option adds to the base price, depending on what you need.

  • Content writing

    +97 € /page

    If you'd rather delegate the writing to us (pages or product listings).

  • Extra training hour

    +67 € /h

    Beyond the training included at delivery.

  • Additional language

    +297 € /language

    If you target an international audience (English-speaking, Spanish-speaking, etc.).

  • Emailing system (Brevo/Mailchimp + 1 template)

    +197 €

    To start collecting a newsletter from launch.

  • Blog article writing

    +97 € /article

    If you want to delegate the editorial production to us.

  • Extra products

    +20 € /product

    Beyond the 10 products included in the base catalogue.

  • Logo design

    +197 €

    A custom wordmark logo if you don't have a visual identity yet. A lighter option than the full visual identity.

  • Full visual identity

    +447 €

    If you're starting out with no logo or brand guidelines.

  • Local Photo Shoot Pack (Toulouse)

    +297 €

    Professional photos of your products, critical for e-commerce.

  • Social media kit

    +147 €

    Adapt your brand guidelines for Facebook, Instagram and LinkedIn.

  • Performance dashboard (Looker Studio)

    +147 €

    A simplified e-commerce dashboard (revenue, average basket, conversions).

  • Content migration

    on request

    If your catalogue is already online elsewhere.

The monthly maintenance plans (Basique and Sérénité Totale) are reserved for showcase websites (the Essential and Pro plans). For online stores, maintenance depends on the platform you choose (see the FAQ below).

Choosing right

The E-commerce plan, is it the right fit?

  • The Pro plan at 1 370 €

    No products to sell online yet? The Pro plan covers the showcase, the blog and contacts. You can open a store later, as a dedicated project.

    Discover the Pro plan
  • A very small catalogue?

    With 1 to 3 products and no complex stock, a Pro website with a simplified payment page (a Stripe Payment Link) can be enough at launch. Worth discussing during scoping.

    Discuss it during scoping

FAQ

Frequently asked questions about the E-commerce plan

Answers to the questions that come up most.

Does the price change between Shopify and WooCommerce?

No, the price is the same either way. The technical work is equivalent. The difference comes after delivery, in the recurring cost (around 36 €/month for Shopify, around 3 €/month for WooCommerce) and in managing the technical side yourself.

What happens if I have 30 products from the start?

Beyond the 10 products delivered, expect 20 € per extra product. For 30 products: the base price plus 20 × 20 €, that's 400 € in options. The timeline stays at 24 days as long as the product listings are ready on the content side.

Can I manage my physical and online stock together?

It depends on the platform, and it's handled during scoping based on your logistics:

  • On Shopify: yes, with Shopify POS for the physical till (a separate account, with an extra subscription on you if needed).
  • On WooCommerce: possible with dedicated plugins.
Can I run Stripe and PayPal side by side?

Yes, the two can coexist. Stripe is our main recommendation (low fees, solid integration). PayPal rounds things out if your customers specifically ask for it.

What's the difference with a store on Etsy or Amazon?

An online store on your own domain belongs to you: your customers, your data, your identity, your margins. Etsy and Amazon take a commission (8 to 15%), impose their own rules, and the customers stay theirs. The two approaches are complementary rather than opposed: a marketplace for testing or volume, your own store for margin and brand.

And after launch, what about maintenance?

It depends on the platform. Our monthly maintenance plans only cover showcase websites.

  • On Shopify: no technical maintenance on your side, the platform handles everything (updates, security, backups, performance).
  • On WooCommerce: your site is in your hands after delivery. You manage hosting, updates and backups, either on your own if you're comfortable technically, or through a provider who specialises in WordPress/WooCommerce.
Do you run Meta Ads and Google Ads campaigns after launch?

No, that's not our core business. The pixel and the tracking are set up at launch; for managing the advertising itself, we point you to specialist partners.

Ready to launch your online store?

30 minutes to scope the Shopify/WooCommerce choice, the catalogue and the schedule.